THE BRAND
QUEEN OF HEARTS
It's a Portuguese tattoo and body-piercing studio located in Lisbon since 2002.
OUR RESEARCH
Our research showed a loss of active return from the old followers and low engagement with the publications in the channels, result of low content construction and insufficient use of the tools of the social media channels.
THE CHALLENGE
Increase the engagement rate to 3% in six months and develop a close relationship with customers through the exchange of information, experience and interaction.
YOU CAN CHECK OUR ENTIRE WORK ON THE LINKS BELLOW
Book: https://docs.google.com/presentation/d/1Mi9qkMbfnq53wIgA2QLPq1RwksVJlo8GNn5IEDajNgA/edit?usp=sharing
Moodboard: https://youtu.be/PKXq0Mglv1I
Changing Perspectives: https://youtu.be/lJQLxEkjA4w
technical specifications
IADE Creative University
Master of Design and Advertising.
Coordinator: Rodrigo Morais.
CREATIVE TEAM
Agency: Labora
Strategic planning: Labora.
Art direction: Edgar Wilson e Kissyla Clarkson.
Copywrithers: Beatriz Pinheiro and Nathaly Rebelo.
Motion Designer: Fernando Raposo.
Video Case Narration: Fernando Raposo.
Institutional Campaign Narration: Marta Matos and Gonçalo Alves.
