WORK EXPERIENCE
UX Researcher - FARFETCH - April 2022 to Now
- Conduct user interviews, surveys, and usability testing to gain insights into user behaviour and preferences.
- Collect, analyze, and interpret qualitative and quantitative data for design decisions.
- Collaborate closely with cross-functional teams to integrate user feedback into product development.
- Advocate for user needs, ensuring alignment between design processes and user expectations.
Global Brand Specialist - Freelancer - April 2024 to July 2024
- Designed and executed comprehensive communication strategies for the European market.
- Managed digital platforms.
- Created PR campaigns.
- Collaborated with product teams
Communications Manager and Graphic Designer - Manjerica - March 2021 to April 2022
- Directed visual content creation, overseeing photography and video production for all media platforms.
- Edited and curated images and videos to maintain brand consistency and visual appeal.
- Developed and executed strategic communication plans, including press releases and media outreach.
- Managed relationships with magazines, stylists, photographers, and influencers to enhance brand visibility.
E-commerce Intern - Sustainable Fashion Website - October 2020 to December 2020
- Assist in uploading and updating product information on the e-commerce platform.
- Ensure that product details, images, and prices are accurate and up-to-date.
- Collaborate with the marketing team to create engaging product descriptions and highlight key features.
Social Media Manager and Graphic Designer - Kempf - March 2019 to September 2019
- Developed strategic communication plans, ensuring consistent brand messaging across all media platforms.
- Produced engaging visual content, including photography and videos, to resonate with target audiences.
- Maintained the brand's website and created exclusive patterns for clothing items.
- Managed campaigns on Facebook and Google Ads, optimizing reach and engagement.
Social Media Manager and Graphic Designer - Baghome - April 2018 to November 2018
- Strategically planned and executed social media content to enhance brand visibility and engagement.
- Created compelling graphic designs and copy for various digital platforms.
- Oversaw the design and development of the web platform, optimizing user experience.
- Contributed to brand growth through innovative visual content and strategic planning.
EDUCATION
- Fashion Systems - Parsons School of Design December 2022
- UX / UI Design - CalArts California Institute of Arts - July 2021 to December 2021
- Bachelor in Design - UFPI Federal University of Piauí - February 2015 to July 2019
- Masters in Design and Advertising - IADE Creative University - September 2019 to July 2021
- Business Management - Espacio Buenos Aires - February 2019
LANGUAGES
- Portuguese - Native
- English - Fluent
- Spanish - B2
- German - A2
SKILLS
Design
- Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro)
- Wireframing & Prototyping (Figma, Sketch)
- Wireframing & Prototyping (Figma, Sketch)
User Experience Research
- Usability Testing
- Interviews
- Surveys
- Card Sorting
- A/B Testing
- Competitive Analysis
- Qualitative & Quantitative Analysis (Qualtrics, Google Analytics)
- Interviews
- Surveys
- Card Sorting
- A/B Testing
- Competitive Analysis
- Qualitative & Quantitative Analysis (Qualtrics, Google Analytics)
Strategic Communication
- Social Media
- Email Marketing Content
- Public Relations
- Email Marketing Content
- Public Relations