THE BRAND
MOP is a Portuguese Out Of Home advertising agency.
THE CHALLENGE
Show creativity that gives life, color, and art to spaces, through three new players that are being included in the MOP portfolio, making the time people spend on their outside journeys more interesting.
THE OUTCOME
If I want a change, it has to starts with me. This audiovisual work conveys the message that our eyes are placed in boxes, and by breaking these cages that prevent us from seeing the world as it is, we are able to regain our consciousness and, through our countless deconstructions, see that the world is in constant changing.
This short video follows a loop structure that suits the format of the players where it will be broadcast, in addition to representing deconstruction as an ongoing process.
CREATIVE TEAM
Art direction: Beatriz Pinheiro, Edgar Wilson, Kissyla Clarkson and Nathalya Rebelo.
illustrations: Kissyla Clarkson.
Motion Designer: Fernando Raposo.
