THE BRAND
SOCIEDADE PONTO VERDE
Sociedade Ponto Verde is the non-profit entity that manages the integrated collection and treatment system for packaging waste in Portugal.
THE BRIEFING
Promote selective collection, retake and recycling of packaging in Lisbon.
INSGHT AND SOLUTION
THIS IS MY PLANET
Consciousness about consumption. Recycling is not enough. It is necessary to rethink. My planet is my home.
technical specifications
IADE Creative University
Master of Design and Advertising
Course: Advertising Design Lab
Teacher: Alexandre Duarte
CREATIVE TEAM
Art direction: Kissyla Clarkson
Copywrithers: Beatriz Pinheiro and Nathaly Rebelo
Strategic planning: Bernado Saraiva
