ABOUT
The Wardrobe Tracking app offers a seamless digital experience for luxury consumers looking to organize and manage high-end wardrobes effortlessly.
The Wardrobe Tracking app offers a seamless digital experience for luxury consumers looking to organize and manage high-end wardrobes effortlessly.
RELEVANCE
In the luxury fashion space, consumers seek not only premium products but also premium service and convenience. By collaborating with luxury brands, the app enhances brand loyalty and customer satisfaction, providing an efficient wardrobe management tool that also offers personalised insights.
In the luxury fashion space, consumers seek not only premium products but also premium service and convenience. By collaborating with luxury brands, the app enhances brand loyalty and customer satisfaction, providing an efficient wardrobe management tool that also offers personalised insights.
PROJECT OVERVIEW
Project Type: UX/UI, Responsive Design
Case Study Duration: 5 weeks
Role: UX/UI Designer, Researcher
Case Study Duration: 5 weeks
Role: UX/UI Designer, Researcher
PROBLEM
The luxury fashion world offers exclusivity and quality, yet managing a high-end wardrobe can be surprisingly inconvenient. While luxury items come with impeccable craftsmanship and value, many owners struggle with organizing and maximizing the use of these pieces, often missing out on outfit potential or letting valuable items go underused. Additionally, in an increasingly digital-first world, even premium fashion consumers lack an intuitive platform that integrates seamlessly with luxury brands, offering high-quality item records and personalized insights directly at checkout—whether online or in-store.
PROJECT GOAL
The goal is to create a premium wardrobe management app designed to streamline the organization of luxury wardrobes with brand-integrated features. Through brand partnerships, the app will automatically upload professional images, item descriptions, and detailed care instructions at checkout, creating a seamless wardrobe experience. The app will enable users to categorize, track, and style their high-end pieces with ease, while also offering brand-specific maintenance recommendations, outfit suggestions, and VIP features tailored to the luxury space. This will empower users to experience the full value of their wardrobe without sacrificing convenience.
PROJECT PLAN
The app’s features are crafted to enhance the user's wardrobe journey at every stage: from purchase to long-term care. By delivering a luxurious, branded experience with exclusive options for resale, repair, and outfit planning, the app aims to become an essential tool for luxury fashion enthusiasts. It will serve as a personalized, brand-backed wardrobe assistant, positioning itself as the go-to solution for convenient luxury management in a space that often overlooks such functionality.